Executive Coach in Basel—so you can step boldly into your next season.

Are you finding yourself at a crossroads in your life or career, with a hazy path ahead of you?

As your executive and career coach, I’m here to help you create a path forward that feels right for you, every step of the way.

** Confidentiality & discretion guaranteed **

Years of experience

Coaching clients

Coaching hours

Coaching training hours

Dina Sabry Fivaz, executive coach in Basel

Hello! I'm Dina Sabry Fivaz,

Your certified coach from the University of Cambridge, and founder of Agape Heart & Soul.

Ex-Roche HR leader, with 20+ year HR experience in big Pharma.

Offering executive coaching, career coaching, and transition support in Switzerland and online. 

Recognised by Influence Digest as one of Top 15 coaches in Basel in 2024 & 2026.

As your coach, I am dedicated to supporting senior leaders and professionals through pivotal career and leadership transitions. Why?

Because transitions hold the seed of some of the most meaningful shifts we can make in our lives. When we choose to go through those uncomfortable, at times painful, spaces—they become our chrysalis from which new life can form.

AGAPE (ah-gah-pay) is an ancient Greek word, and stands for the highest form of love. HEART & SOUL is my promise that our work together will centre around your whole person, be meaningful, and have depth.

We are not meant to go through life’s summits and valleys on our own, but in the companionship of others. Allow me to be your companion, as you carve a new path for yourself and write a new chapter in your life.

What it’s like to work with me

No explanation I give is the same as simply experiencing it—
which is why I offer a full hour session for free.

“A HIGHLY PERSONALISED COACHING EXPERIENCE
THAT FEELS DEEPLY DIFFERENT”

—Senior executive
Media industry

My Services

I coach leaders, train coaches, and offer a variety of organisational and educational services.

I specialise in executive coaching, career coaching, transition coaching, and Gallup strengths coaching. 
I also offer Gestalt coaching skills trainings for coaches and managers to coach beyond tools.

Executive Coaching for Leaders in Pharma & Fortune 500

I work with executives and senior professionals who are done going through the motions—and ready to explore what else is possible. Whatever it is, we’ll find it together. **Discretion and confidentiality guaranteed**

You’ve had an amazing career. You’re at the top of your profession. You’re great at what you do. Your finances are solid. From the outside, you should be one of the happiest people on earth, and yet…

🫆 Your energy and enthusiasm are down;
🫆 What used to fill you with meaning is not cutting it anymore;
🫆 And now you’re wondering if you really want to keep doing what you’re doing for another 15-20 years.

You know you need a change, but the golden cage you’ve built around yourself makes a move too risky, too scary, the cost too high. So, you stay in your cage.

🧭 There’s another option though: exploration! 🧭

No one says you have to quit your job today, uproot your family, and go live in a yurt.
At the same time, unless you take the time to better understand what it is you’re yearning for, explore possible scenarios, and run small experiments, your only option is that golden cage.

🌿 I’m Dina—an executive and career coach based in Basel, with 24+ years of global experience across Pharma, the travel industry, the United Nations, and NGOs, including a 20-year senior career in Human Resources (HR) at Novartis & Roche.

Previous coaching clients span Pharma, Bio-Tech, Media & Advertising, Banking, SMEs, NGOs.
I understand the world you’re operating in. And I have no interest whatsoever in cookie-cutter solutions.

Gestalt Coaching Training

Take your coaching and leadership skills to the next level.

Feeling that there must be something more to coaching than simply tools and techniques? Fed up of the “tick-the-box” approach and ready to defy some of coaching’s biggest “holy cows”? You’re in the right place!

Whether you’re a manager or a coach, join me on this experiential journey!

Gestalt Coaching Programmes for Coaches
Gestalt Coaching Programmes for Managers

For Coaches: Relational Coaching Circle

There are plenty of coaching communities out there. But very few—if any—dedicated specifically to relational practitioners.

The Relational Coaching Circle is a free, peer-learning community for coaches who place relationship at the heart of their work.

Join our community of relational coaches and check out our upcoming events.

For Organisations

I’ll partner with you to address leadership and team challenges and boost trust & engagement—and ultimately performance—through a bespoke, strengths-based, and human-centred approach. 

Internal organisational coaches needing support? I’ll help you bring about deeper, more lasting behavioural change through Gestalt coaching skills.

For Educational Institutions

I create informative, thought-provoking, and interactive sessions to build students’ skills in the areas of Gestalt Coaching Practices, Employee Engagement, Leadership Development, and Burnout Prevention.

Do your students need coaching and/or mentoring? I help programme participants to maximise their learning experience, manage challenges they may face, and map out their next steps.

University of Cambridge logo

Frequently Asked Questions

1. What is coaching?

There are probably as many definitions of coaching as there are coaches… 

Essentially, in an individual coaching, we work together one-on-one, exploring whatever is on your mind. My role is to create a safe confidential space, where you can explore your thoughts and feelings openly, freely, and be heard without judgement. I act as your thought and empathic partner for new awareness and insights to emerge, and from these, change naturally occurs.

Coaching is about supporting you as you make sense of your world.
It’s about shedding light on, and uncovering things that may be forgotten, hidden or ignored.
It’s about facilitating you finding the answers you are looking for.
It’s about (re)discovering your ‘wholeness’.

My goal is to help you feel seen and heard for who you truly are; know that you are cared for and held in unconditional positive regard; and feel hopeful about your future, as you go about reconciling the different roles you play in your life within one coherent and cohesive picture filled with meaning and purpose. 

2. What would us working together look like?

I’ll answer this question by explaining how my coaching style is different from what you have most likely experienced this far. 

If you’re a senior leader, you’ve probably worked with coaches before, in which case the coaching probably looked like something like this:
– You work out with your coach your goal(s) for overall coaching programme.
– At the beginning of each session, you define a goal for that session and start talking.
– Your coach
listens, reflects back, asks sharp questions, and helps you think through your situation, clarifying your options, strategy, and possible next steps. 

I’m also guessing that, while the sessions were good, for some reason, you keep finding yourself in variations of that same situation that led you to coaching in the first place, over and over and over again. Different context, different people, but the same sense of “stuckness”.

Why?

Because most executive coaching stays in the intellectual realm, focusing heavily on the WHAT: your goals, your options, your strategies and motivation to get there, your next steps… This has value, and I can certainly coach you in that way as well, BUT the reality is: thinking alone is not enough.

Sound choices and long lasting change require becoming aware of your total person. This means paying attention to your thoughts, the words you use, as well as what your body is saying beyond the words: the gestures, the facial expressions, the pursed lip, the tight shoulder.

When we work together, I’m not focused on the WHAT or WHY as much as I’m interested in your HOW: how you function in the world—in this very moment.

Even when you bring a situation from the past or a worry about the future, we explore it in the present tense. How is it impacting you in the here and now? What happens in your body as you describe your challenge? What images or metaphors come up for you? When you say: “I need space”—what does this space look like? Width, shape, depth, boundary to those around you. You’d be surprised what can be achieved in terms of clarity of vision and decision making, when doing this kind of work.

And before you dismiss this as “mumbo jumbo”, research by neuroscientist Antonio Damasio shows that without emotional and somatic (body) input, the human brain actually struggles to make decisions at all. And yet, traditional executive coaching relies almost entirely on cognitive logic: pros, cons, previous strategies, future action plans. Even when a coach asks you how you “feel”, often you still end up “talking about” your feelings from a detached, intellectual space, rather than actually experiencing them in your body.

This is where our work comes in.

My work with you is centred around your whole person. I help you tap into your full range of emotions, expanding your vision to a wide view angle—and with that, a new set of choices you were unaware of before. Suddenly, instead of chasing goals, solutions, or strategies, they find you effortlessly, and change simply occurs.

The way I coach is difficult to put into words—it’s best experienced.
If you’re curious, let’s explore what’s possible together in a complimentary coaching session.

**Discretion and confidentiality guaranteed**

3. Are coaching and therapy the same?

The short answer is no.

While coaching and psychotherapy draw on similar theories, tools and methodologies from one another, they are not the same and one does not replace the other. 

We all carry a backpack of past experiences and, often times, traumas. In coaching, we look at how you can pursue your life’s goals and aspirations while carrying that backpack with you. In therapy, you would aim to resolve those past experiences and traumas, so that your backpack gets lighter. As you can imagine, things are not always as black and white—but I find this to be the most helpful image to understand the difference between coaching and therapy. 

In practice, how far we explore a topic together within our coaching relationship will depend on a co-created and co-negotiated boundary between you, the client, and me, your coach. 

If you are already under the care of a mental health professional, I would encourage you to discuss with the latter the nature and extent of the coaching relationship you are contemplating.

If you wish to learn about the coaching/therapy boundary, this research paper is one of the best I have read on the topic so far.

4. What can we work on together?

While I can coach anyone on any topic, I find myself working mostly in the following areas:

  • Life’s big questions: facing a midlife crisis, high-stakes leadership decisions, wondering what’s next after years at the top, questioning one’s purpose and legacy—basically the stuff that keeps you awake at night.
  • Career changes: Feeling in a professional rut and not sure what to do next, starting in a new or bigger role, re-entering the workforce after a break, optimising your job application documents, interviewing skills and strategy.
  • CliftonStrengths: Supporting leaders and their teams “Name, Claim & Aim” their natural talents, using Gallup’s CliftonStrengths Assessment.
  • Coaching skills: Training coaches and managers wanting to take their coaching and leadership skills to the next level using Gestalt coaching skills.

I also offer a number of bespoke services to organisations and educational institutions.

5. How do we get started?

I recommend that we first have a 60 min. online Clarity Session, free of charge.

I offer a full hour session so you can experience firsthand whether I’m the right coach for you. The first half is a chance to connect—ask questions, share your goals, and see if we’re a good fit. For the second half, we can start to explore what is on your mind (whatever feels comfortable for you), so you can experience what coaching with me is like firsthand.

If we decide that we would like to work together, I would send you a coaching agreement for you to review and sign.

Once signed, you either pay the package in full or make the first instalment, and you start booking your coaching sessions using a dedicated link.  

Every session will be bespoke to your need on that day, in that moment. I don’t have a standard process I take each client through. I like to individualise my approach to my client’s style, preferences, and needs.

Given the nature of the topics we would typically explore together, I offer 6- and 12- months packages—so that you have enough time to achieve a certain depth. Having said that, you are also free to book one session at a time if you prefer. You can also start with a first session, and at the end of the first one, you can decide whether you wish to continue booking one session at a time or acquire a coaching package.

You are free to stop the coaching relationship at any time and without notice.

To book your free 60 min. Clarity Session, click here.

6. What are your terms and conditions?

Once we have agreed to work together, I will share with you a coaching agreement. This document includes the scope of coaching, coaching location and duration, my working hours, payment arrangements, and termination. I keep it short and simple.

You can take the time you need to review the agreement, and ask questions. Once we have both signed the document, the coaching relationship is confirmed and our work can begin.

7. How much does this cost?

Pricing varies depending on the type of coaching you’re looking for, and can be found alongside each package outline, as highlighted under “My Services”.

If my work capacity allows it, I am also happy to adjust my pricing and payment arrangements for clients who are facing financial difficulties and/or who are based outside of Switzerland. Money should not be a barrier for someone to receive quality coaching. So if you would like to work with me, reach out!

8. Where do we meet? When? In what language?

Where: coaching location & scheduling

Unless otherwise mutually agreed, all individual coaching sessions will take place online, and each is usually between 60 to 120 minutes in duration. The date and time of these sessions will be mutually agreed between us.

Individual coaching sessions may also take place on the phone using iMessage, Signal or Telegram apps, if we agree to do so.

In-person “walk & talk” individual coaching sessions can also be accommodated. Depending on the agreed meeting point, a commuting surcharge may be applied as agreed by us prior to the session taking place. I am based in Basel, Switzerland.

When: my working hours

My regular working schedule is: Monday – Thursday, 08:30 – 17:30 CET; and follows the Swiss Basel-land public holidays and school calendar.

I may also be able to accommodate sessions outside of my regular working schedule. If so, a supplemental charge may apply.

Languages I speak

I offer individual coaching sessions in English (fluent), Deutsch, Français, and عربي.

As my level of fluency differs for each language, you can get a feel for my language skills during our 60 min. free Clarity Session, and we take it from there.

Transitions are the chrysalis from which new life can form… & you don’t need to go through them on your own

Coaching people in transition or in search of meaning is a true passion of mine, because I know that, when we choose to go through that uncomfortable, at times painful, space—that’s when we make the most meaningful shifts in our lives. And it’s a journey we are not meant to take alone. Dina

My picture book is out! Order your copy today.

God’s Love Letter: Creation is a 40-page lyrical picture book for all ages—from 4 to 99+—and can be shared across faiths.