Executive Coaching

To step boldly into your next season.

You’re an executive or senior leader working for a large corporation.

You’ve had an amazing career.
You’re at the top of your profession.
You’re great at what you do.
Your finances are solid.
From the outside, you should be one of the happiest people on earth, and yet…

🫆 Your energy and enthusiasm are down;
🫆 What used to fill you with meaning is not cutting it anymore;
🫆 And now you’re wondering if you really want to keep doing what you’re doing for another 15-20 years.

You know you need a change, but the golden cage you’ve built around yourself makes a move too risky, too scary, the cost too high.

So, you stay in your cage.

🧭 There’s another option though: exploration! 🧭

No one says you have to quit your job today, uproot your family, and go live in a yurt.
At the same time, unless you take the time to better understand what it is you’re yearning for, explore possible scenarios, and run small experiments, your only option is that golden cage.

**Discretion and confidentiality guaranteed**

🌿 I’m Dina—an executive and career coach based in Basel, with 25+ years of global experience across Pharma, the travel industry, the United Nations, and NGOs, including a 20-year senior career in Human Resources (HR) at Novartis & Roche.

Previous coaching clients span Pharma, Bio-Tech, Media & Advertising, Banking, SMEs, NGOs. I understand the world you’re operating in. And I have no interest whatsoever in cookie-cutter solutions.

LET’S CONNECT. WE’RE ONLY STRANGERS ONCE.

Together, we’ll dig deep into the challenges you are facing and uncover what truly matters to you, and we’ll identify the resources at your fingertips, including your own creativity and support networks.

My hope is that, at the end of our coaching together, you can see more clearly, feel much more connected to who you truly are, and as such, feel much more connected to those you lead and support.

You’re a senior leader. You’ve worked with coaches before.

The sessions were good. They listened, reflected back, asked sharp questions, helped you clarify your goals, and think through your situation.

And yet, for some reason, you keep finding yourself in variations of that same situation, over and over and over again. Different context, different people, but the same sense of “stuckness”.

Why?

Because most executive coaching stays in the intellectual realm, focusing heavily on your past and future WHAT: your goals, your options, your strategies and motivation to get there, past attempts, your next steps… This has value, but thinking alone is not enough.

Sound choices and lasting change require becoming aware of your total person. This means paying attention to your thoughts, the words you use, as well as what your body is saying beyond the words: the gestures, the facial expressions, the pursed lip, the tight shoulder.

♥ When we work together, I’m interested in a different kind of WHAT—your present WHAT, in the here and now. What you do, what you’re facing, and even more importantly your HOW: how you do it, how you make choices, how you function in the world—in this very moment.

♥ Even when you bring a situation from the past or a worry about the future, we explore it in the present tense. How is it impacting you in the here and now? What happens in your body as you describe your challenge? What images or metaphors come up for you? When you say: “I need space”—what does this space look like? Width, shape, depth, boundary to those around you. You’d be surprised what can be achieved in terms of clarity of vision and decision making, when doing this kind of work.

And before you dismiss this as “mumbo jumbo”:

Research by neuroscientist Antonio Damasio shows that without emotional and somatic (body) input, the human brain actually struggles to make decisions at all. And yet, traditional executive coaching relies almost entirely on cognitive logic: pros, cons, previous strategies, future action plans. Even when a coach asks you how you “feel”, often you still end up “talking about” your feelings from a detached, intellectual space, rather than actually experiencing them in your body.

This is where our work comes in.

I help you tap into your full range of emotions, expanding your vision to a wide view angle—and with that, a new set of choices you were unaware of before. Suddenly, instead of chasing goals, solutions, or strategies, they find you effortlessly, and change simply occurs.

A confidential safe space for what keeps you awake at night.

This work happens in a strictly confidential space where you can talk through the things that keep you awake at night. You’ll get whatever support you need to take care of what matters to you and move towards what’s next.

Depending on where you are, we might focus on:

♥ Self discovery: clarifying your hopes, dreams, and the impact you’d like to have; understanding what’s standing in your way; finding your anchor so you’re not just a leaf flying at the whims of a capricious wind.

♥ Relationships & wellbeing: exploring important relationships in your life and how to nurture them; uncovering expectations (yours and others) that may be weighing heavily on your shoulders; clarifying the resources at your disposal and how to activate them; exploring how to prevent burnout from showing up in your life.

♥ Exploration & action: exploring possibilities; planning and implementing small experiments to test those possibilities; reflecting on your experiences and experiments to inform your next step—and much more.

My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.

♥ There are no cookie-cutter solutions and no standard formulas to follow. Every conversation is shaped around you, your context, and the transition you’re navigating.

♥ We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Examples of topics I have tackled with clients in the past include:

• You’re questioning your purpose, wondering what legacy you’d like to leave behind.
• You’re weighing a career move—a new role, a new industry, or stepping away from something that no longer fits.
• You’re facing a tough decision and are unsure which path to take.

• You find yourself in a “grind”, overwhelmed with demands, not able to see the forest from the trees.
• You’re questioning what leadership style best fits your current team or opportunities and challenges you face.

• You’ve received conflicting feedback about your leadership or results and need clarity.

Three programmes to choose from for executives and senior leaders*:
6 and 12 months

*Mid-level professionals find bespoke packages under Career Coaching.
Corporate clients find additional services under For Organisations. 

🍀 Goal

Jumpstart your career transition with a focused 3-month sprint.

We’ll work on whatever you most need to gain awareness, clarity, and confidence to take those first important steps toward the career you really want. 

This is ideal if you’re at the beginning of your thinking, or if you want a short, intensive burst of support to get unstuck and moving.

🍀 Core components

♥ 3-month coaching journey
♥ 6 hours of personalised 1:1 sessions with Dina (senior Pharma HR professional & coach)
—divided as 3 monthly sessions of up to 120 minutes each
♥ A confidential safe space to talk through the things that keep you awake at night
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Over 3 months, we have space to:

• Bring focus to the issue that feels most pressing right now: a decision, a leadership challenge, a difficult relationship, or a sense of being stuck.
• Slow down enough to see the situation—and your part in it—from a different perspective, and notice what is happening beneath the surface: your thoughts, emotions, body signals, and habitual ways of responding.
• Identify one or two grounded next steps, conversations, or small experiment to help you move forward with greater clarity and confidence. 

Outcome

• You have more clarity about what is really going on, what matters most in the situation, and what is yours to do next.
• Rather than leaving with another abstract plan, you have a more grounded perspective, a clearer sense of choice, and one or two practical next steps you feel ready to take.

🍀 Yout investment*:

CHF 1’130.- a month (or CHF 3’390.- total)
* minimum commitment: 2 months.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

🍀 Goal

Set yourself up for success with 6 months of dedicated support as we dig deep into the issues you’re facing and actively move toward what really matters to you.

We’ll clarify your goals, uncover what’s getting in the way, strengthen important relationships, and experiment with new approaches—so you can move forward with confidence and clarity.

This is ideal if you know you want change and have a sense of the direction you’d like to move in, but aren’t yet sure how to get there—or whether it’s truly right for you.

🍀 Core components

♥ 6-month coaching journey
♥ 12 hours of personalised 1:1 sessions with Dina (senior Pharma HR professional & coach)
—divided as 6 monthly sessions of up to 120 minutes each
♥ A confidential safe space to talk through the things that keep you awake at night
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Over 6 months, we have space to:

• Focus on one or two priority themes: a recurring pattern, a decision you’re wrestling with, or a deeper question about purpose, identity, or how you want to lead and live.
• Deepen your self-awareness around those themes: your thoughts, emotions, body signals, the language you use, and habitual ways of responding.
• Exploring how these themes show up in real situations—your decisions, leadership, relationships, and day-to-day experience.
• Experiment with new ways of leading, deciding, and living in those areas—and reflect on what works, what doesn’t, and what wants to emerge next.

Outcome

• You have greater clarity about the issue or direction that matters most to you, a more grounded understanding of the patterns that may be keeping you stuck, and a clearer sense of what you want to do differently.
• You have begun testing new ways of leading, deciding, and living in real situations, and have used what you learned to refine your next steps.
• You feel more connected to yourself, more confident in the choices in front of you, and better equipped to move forward in a way that is both meaningful and sustainable.

🍀 Yout investment*:

CHF 965.- a month (or CHF 5’790.- total)
* minimum commitment: 2 months.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

🍀 Goal

This programme is for those who are serious about bringing about a considerable, lasting change in their career and life. It’s not just about changing jobs or starting a new career. It’s about designing a more meaningful way of living—and having the support to actually achieve it.

Over 12 months, I’ll be by your side every step of the way as we go deep: clarifying what is, what could be, and then practically bringing your aspirations into reality. You’ll have space to tackle challenges in real time, strengthen important relationships, clarify your purpose and priorities, and build habits that support your wellbeing and leadership. You’ll not only be able to map out meaningful next steps, you’ll also put them into practice.

The longer we work together, the deeper we can go, the more you can accomplish, and the more durable your results become.

🍀 Core components

♥ 12-month coaching journey
♥ 24 hours of personalised 1:1 sessions with Dina (senior Pharma HR professional & coach)
—divided as 12 monthly sessions of up to 120 minutes each
♥ A confidential safe space to talk through the things that keep you awake at night
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Over 12 months, we have space to:

• Work with recurring patterns and “stuckness” as they show up in real time, across multiple contexts (work, leadership, personal life)
• Deepen your self-awareness around your thoughts, emotions, body signals, and the language you use, and how these can shape your choices, relationships, and impact.
• Clarify your purpose, priorities, and the kind of leader and life you want to create—and translate that into concrete, lived changes.
• Strengthen key relationships (work and personal) that matter most to you, over time and through real situations.
• Build and anchor new habits that support your wellbeing, leadership, and sense of meaning, so the change endures beyond our work together.

Outcome

• You have the time and support to move beyond insight into lasting change.
• You have clearer sense of who you are, what matters most, and how you want to lead and live.
• You have strengthened your capacity to make choices that are aligned with yourself—not simply with expectation, habit, fear, or what looks good on paper.
• Rather than simply leaving with a plan, you have practiced news ways of being in real situations, worked with patterns that have kept you stuck, and built habits that support your wellbeing, leadership, relationships, and sense of meaning long after our work together ends.

🍀 Yout investment*:

CHF 910.- a month (or CHF 10’920.- total)
* minimum commitment: 3 months.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

For more than 20 years, I worked in Human Resources across Pharma, supporting people and organisations through transformation, change, restructuring, leadership development, employee engagement, performance & compensation, and career transitions.

I also spent more than a decade in senior leadership environments where decisions about promotion, succession, hiring, and organisational structure were made.

🌀 I saw talented people:

• Staying in roles that no longer lit them up.
• Working hard without being seen or recognised.
• Being promoted without the authority or support to succeed.
• Wearing a professional mask day after day simply to keep their job and pay the mortgage.

This is why I became a career coach: so that you don’t have to remain in work that drains you just because you can’t see a viable alternative (yet).

🌀 Today, I work with senior leaders and mid-level professionals in Pharma and beyond who are at a crossroads: successful on paper, but no longer feeling energised, aligned with, or clear about what comes next.

Together, we explore what you really want—not what you think you “should” want—and create a path forward that feels meaningful, realistic, and true to you.

🌀 I understand the world you’re operating in: the complexity, the politics, the pressure, and the golden cage that can make change feel too risky.

I also know that you don’t need to uproot your life or have everything figured out before you begin. You need an honest, trustworthy partner and a confidential space to think and feel your way through the transition, while building the courage to test what else might be possible.

My approach is personal, thoughtful, and grounded in the whole person—mind, body, and emotions.

🌀 If you’re ready to step off the hamster wheel, make sense of what’s next, and carve a new chapter in your life and career, let’s talk.

Love or Leave it guarantee

If you’re not loving the results you’re getting, you can terminate the coaching agreement at the end of the minimum commitment period, for the end of the current month.

Any sum owed by you for coaching services rendered through, and including the effective date of termination becomes due and payable. No other fees apply.

Coaching is a big commitment. I want you to feel completely confident that this work is right for you.