Career Coaching

To boldly create a new chapter in your career.

You’re a mid-level professional working in a large corporation.

You’ve built real experience.
You know your field.
You show up. You deliver. You’re seen as capable and reliable.

And yet…

🫆 You keep wondering if this is the path you want to stay on.
🫆 You see others moving up, or moving on, and ask yourself: what should my next step be?
🫆 You’re not unhappy per se, but you’re not lit up either.

We assume that the question “what am I gonna be when I grow up?” is only something children or teenagers ask themselves. But that’s not true! That question can nag at us for years, long after we’ve established ourselves in a particular field or career.

If this is you, you’re not alone.

The answer to “what am I gonna be when I grow up?” can change with every season of life. And it sounds like you might be entering a new stage, ready to explore new answers.

The good news: You don’t need to figure it all out, all by yourself!

With a seasoned coach and former HR leader by your side, you can finally step off your hamster wheel—even if just for the length of a session—and get honest about who you are and what you actually want next.

**Discretion and confidentiality guaranteed**

🌿 I’m Dina—an executive and career coach based in Basel, with 25+ years of global experience across Pharma, the travel industry, the United Nations, and NGOs, including a 20-year senior career in Human Resources (HR) at Novartis & Roche.

I’ve personally gone through multiple career transitions myself, so I understand what it takes to move from feeling stuck and muddled to gaining clarity and taking action.

I’ve supported professionals across Pharma, Bio-Tech, Media & Advertising, Banking, SMEs, and NGOs navigate exactly this kind of transition. And I have no interest whatsoever in cookie-cutter solutions.

LET’S CONNECT. WE’RE ONLY STRANGERS ONCE.

Together, we’ll dig into your hopes and aspirations, explore ways to practically bring them into reality, and get practical about things like CV revamps, interview preps, and network activation—to get you there. I’ll also share best practices and, most importantly, help you confidently present yourself exactly as you are.

My hope is that, by the end of our work together, you’ll not only have a clearer way forward, you’ll also feel more connected to who you are and confident to take your next step.

You’ll get whatever coaching support you need to get to the next stage of your career.

We can do that through self-discovery:
♥ Clarifying your motivations for this transition, your hopes, aspirations and dreams, and what’s getting in the way
♥ Naming and claiming your natural talents through the Gallup CliftonStrengths assessment

We can deep dive into exploration & action: 
♥ Identifying and activating your network
♥ Designing, planning, and implementing little experiments to test possibilities

And if you’re feeling like you’re blindly guessing the job application process every step of the way, we can get practical.

With 20+ years in HR at multinational organisations, I’ll share best practices and help you confidently present yourself exactly as you are by:
♥ Reviewing your CV, motivation letter, and LinkedIn profile to maximise impact
♥ Helping you articulate your accomplishments, skills, and experience
♥ Preparing you for those high-stakes interviews or salary negotiations

My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.

♥ There are no cookie-cutter solutions and no standard formulas to follow. Every conversation is shaped around you, your context, and the transition you’re navigating.

♥ We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Examples of topics I have tackled with clients in the past include:

Career

• You’re looking to change careers or go back to school, but not sure what path to take.
• You’re stepping into something new—re-entering the workforce, taking a new professional step, or planning retirement—and need support to navigate this phase.
• You love what you do, and are ready to grow into your next role, but want help figuring out what that looks like, or building the skills to get there.
• Your position has been made redundant, and you are not sure what to do next.
• You’re fed up with going from one role to the next, and are searching for a “vocation” that feels truly meaningful.
• You just became a parent, and are struggling with finding a balance between the different roles you have to play.

Having gone through many career transitions myself, I get it! Let’s untangle those messy threads, until new opportunities and meaning begin to shape.

Job application support

• You have an important job interview coming up, and wish to prepare for it to increase your chance of success.
• You’re nervous about job interviews in general, or have not had one in a long time, and are not sure how it works anymore.
• You have not written or updated your CV in a while, and wish to receive feedback on it.
• You would like feedback on your motivational letter or LinkedIn profile to improve its impact.

Three programmes to choose from for mid-level professionals*:
3, 6, and 12 months

*Executives and senior leaders find bespoke packages under Executive Coaching.
Corporate clients find additional services under For Organisations. 

🍀 Goal

Jumpstart your career transition with a focused 3-month sprint.

We’ll work on whatever you most need to gain awareness, clarity, and confidence to take those first important steps toward the career you really want.

This is ideal if you’re at the beginning of your thinking, or if you want a short, intensive burst of support to get unstuck and moving.

🍀 Core components

♥ 3-month coaching sprint
♥ Monthly personalised 1:1 sessions with Dina, a senior Pharma HR professional & coach
♥ Flexible session lengths (60 to 120 mins) based on your needs
♥ Review and refinement of CV, LinkedIn profile, and/or motivation letter to maximise impact
♥ Preparation for high-stakes interviews or salary negotiations so you can show up with confidence
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Example 1:

You’re looking to change roles or careers and want clarity on what this might be.

• Session 1: Clarify your “as is”, motivation for change, values, and vision
• Session 2: Unpack what’s possible (now? in the longer term?)
• Session 3: Design initial experiments and possible next steps to new directions

Outcome

• You have greater clarity about what you want, the choices available, and concrete ideas for how to start testing them in real life.

Example 2:

You’re actively looking for your next role and want practical support from a seasoned senior HR professional.

• Session 1: Clarify your “as is”, motivation for change, target role(s), and possible strategies
• Session 2: Review and refine your CV, LinkedIn profile, and/or motivation letter (if applicable)
• Session 3: Review and design your job-search and networking strategy

Outcome:

• Your job application documents are optimized to stand out in a highly competitive market, and you have a clear, actionable strategy to pursue your desired next role.
• You know exactly what to do next and feel confident executing your plan.

🍀 Yout investment*:

CHF 1’130.- a month (or CHF 3’390.- total)
* minimum commitment: 1 month.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

🍀 Goal

Set yourself up for success with 6 months of dedicated support to start your career transition on the right foot and build real momentum. You’ll clarify your hopes and dreams, explore and test possibilities, and refine your application materials—so you can move forward with confidence and clarity.

This is ideal if you know you want change but aren’t yet sure in what direction, or if you’re ready to pursue a new role and want structured, expert support to get there.

🍀 Core components

♥ 6-month coaching journey
♥ Monthly personalised 1:1 sessions with Dina, a senior Pharma HR professional & coach
♥ Flexible session lengths (60 to 120 mins) based on your needs
♥ Review and refinement of CV, LinkedIn profile, and/or motivation letter to maximise impact
♥ Preparation for high-stakes interviews or salary negotiations so you can show up with confidence
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Example 1:

You’re looking to change roles or careers and want clarity on what this might be.

• Session 1: Clarify your “as is”, motivation for change, values, and vision
• Session 2: Unpack what’s possible (now? in the longer term?)
• Session 3: Design small experiments to test new directions (projects, conversations, courses, shadowing, etc.)
• Sessions 4-6: Reflect on experiment results; refine your direction, goals, and next steps based on gained insights; begin shaping your narrative and job-search strategy

Outcome

• You have much greater clarity about what you want, the choices at your disposal, and you’ve started taking concrete steps towards your goals—backed by insights, experiments, and a clearer sense of what “right” looks like for you.

Example 2:

You’re actively looking for your next role and want practical support from a seasoned senior HR professional.

• Session 1: Clarify your “as is”, motivation for change, target role(s), and possible strategies
• Session 2: Review and refine your CV, LinkedIn profile, and/or motivation letter (if applicable)
• Session 3: Design your job-search and networking strategy (including hidden market approaches)
• Session 4: Bespoke strategy and documentation review for a specific job you really want
• Session 5: Individualised interview preparation and/or salary negotiation coaching for an upcoming high-stakes meeting
• Session 6: Consolidate learnings, refine your ongoing search strategy, and plan how you’ll continue progressing independently after the programme

Outcome:

• Your job application documents are sharpened to stand out in a highly competitive market, and you’ve received hands-on support from an HR professional as you progressed through the job-search process—increasing your chances of landing the role you truly want.
• You not only have sharper documents and a clearer strategy—you also feel more confident and grounded as you move through the process.

🍀 Yout investment*:

CHF 965.- a month (or CHF 5’790.- total)
* minimum commitment: 2 months.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

🍀 Goal

This programme is for those who are serious about bringing about a considerable, lasting change in their career and life.

It’s not just about changing jobs or negotiating a higher salary. It’s about designing a more meaningful way of living—and having the support to actually achieve it.

Over 12 months, I’ll be by your side every step of the way as we go deep: clarifying what is, what could be, and then practically bringing your aspirations into reality. You’ll not only gain clarity and direction; you’ll build the confidence, experiments, and habits to fully step into a new chapter in your life and career.

The longer we work together, the deeper we can go, the more you can accomplish, and the more durable your results become.

🍀 Core components

♥ 12-month coaching journey
♥ Monthly personalised 1:1 sessions with Dina, a senior Pharma HR professional & coach, with flexibility to meet more often at key moments
♥ Flexible session lengths (60 to 120 mins) based on your needs
♥ Review and refinement of CV, LinkedIn profile, and/or motivation letter to maximise impact
♥ Preparation for high-stakes interviews or salary negotiations so you can show up with confidence
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Unlimited real-time support in between sessions via iMessage, Signal, Telegram (text & voice message), and e-mail
♥ Access to curated resources for guidance and inspiration as needed

🍀 Structure of 1-on-1 calls with Dina

• My approach is personal, thoughtful, and grounded in your whole person—mind, body, and emotions.
• There are no cookie-cutter solutions and no standard formulas. We co-create the journey as your insights deepen and your situation evolves.
• We don’t work with rigid session plans. Instead, we start from what’s alive for you in the moment and use that as the doorway to deeper insight and change. You bring your real, current challenges; we work with them as they unfold, in the here and now.

Example 1:

You want meaningful living outside the daily grind, and want support every step of the way.

• Session 1: Clarify your “as is”, motivation for change, values, and vision
• Session 2: Unpack what’s possible for you now and in the longer term
• Session 3: Design small, safe-to-try experiments to test new directions
• Sessions 4-6: Reflect on experiment results; refine goals, next steps, and possibly your initial desired outcome as you gain new insights and perspectives in the “real world”
• Sessions 7-10: Deepen implementation:
  • Strengthen your new professional narrative (e.g. CV, LinkedIn, stories you tell about your career)
  • Build and test your networking and opportunity-creation strategy (including hidden market approaches)
  • Work through inner obstacles (fear, identity, “who am I now?”)
  • Prepare for key conversations (incl. family) & boundary setting
• Session 11-12: Consolidate gains, building the confidence and anchor new habits that make this change durable long after our work together ends.

Outcome

• You’ve gained clarity about what you truly want, the choices available to you, and started taking steps towards them.
• You’ve run real-world experiments, refined your direction, optimized your positioning, and taken concrete steps—while having someone by your side to navigate challenges, setbacks, and breakthroughs.

Example 2:

You’re actively pursuing a new role and want practical support from a seasoned senior HR professional sustained over a full year.

• Session 1: Clarify your “as is”, motivation for change, target role(s), and possible strategies
• Session 2: Debrief your CliftonStrengths assessment results so you can fully own your natural talents and see how they show up productively (and unproductively) in your current role and desired next step
• Session 3: Review and refine your CV, LinkedIn profile, and motivation letter (if applicable)
• Session 4: Review your job search and networking strategy
• Session 5: Bespoke strategy, including documentation review, for a job you’ve always wanted
• Session 6: Individualised interview preparation and/or salary negotiation for an upcoming high-stake meeting
• Sessions 7-12: Ongoing hands-on support as you progress through your search—refining your approach after each application or interview, preparing for each new opportunity, and negotiating your eventual offer with confidence.

Outcome:

• You’ve gained clarity about what you truly want, your natural strengths and how they show up in the world.
• You’ve optimized your job application strategy to stand out in a highly competitive market.
• You’ve had hands on support at every stage of your search, right through to negotiating that much-desired role.
• You avoid years of drifting, guess-work, and DIY trial-and-error by having an experienced guide who’s seen this from both the HR and the leadership side.

🍀 Yout investment*:

CHF 910.- a month (or CHF 10’920.- total)
* minimum commitment: 3 months.

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

For more than 20 years, I worked in Human Resources across Pharma, supporting people and organisations through transformation, change, restructuring, leadership development, employee engagement, performance & compensation, and career transitions.

I also spent more than a decade in senior leadership environments where decisions about promotion, succession, hiring, and organisational structure were made.

🌀 I saw talented people:

• Staying in roles that no longer lit them up.
• Working hard without being seen or recognised.
• Being promoted without the authority or support to succeed.
• Wearing a professional mask day after day simply to keep their job and pay the mortgage.

This is why I became a career coach: so that you don’t have to remain in work that drains you just because you can’t see a viable alternative (yet).

🌀 Today, I work with senior leaders and mid-level professionals in Pharma and beyond who are at a crossroads: successful on paper, but no longer feeling energised, aligned, or clear about what comes next.

Together, we explore what you really want—not what you think you “should” want—and create a path forward that feels meaningful, realistic, and true to you.

🌀 I understand the world you’re operating in: the complexity, the politics, the pressure, and the golden cage that can make change feel too risky.

I also know that you don’t need to uproot your life or have everything figured out before you begin. You need an honest, trustworthy partner and a confidential space to think and feel your way through the transition, while building the courage to test what else might be possible.

My approach is personal, thoughtful, and grounded in the whole person—mind, body, and emotions.

🌀 If you’re ready to step off the hamster wheel, make sense of what’s next, and carve a new chapter in your life and career, let’s talk.

Love or Leave it guarantee

If you’re not loving the results you’re getting, you can terminate the coaching agreement at the end of the minimum commitment period, for the end of the current month.

Any sum owed by you for coaching services rendered through, and including the effective date of termination becomes due and payable. No other fees apply.

Coaching is a big commitment. I want you to feel completely confident that this work is right for you.

Can’t afford my rates?

My intention is to make coaching accessible to anyone who needs it, regardless of financial situation, while keeping it sustainable for me. If you are in financial difficulty or earn a modest income, reach out to explore alternatives.