Career Coaching

To boldly create a new chapter in your career.

You’re a mid-level professional.

You’ve built real experience.
You know your field.
You show up. You deliver. You’re seen as capable and reliable.

And yet…

🫆 You keep wondering if this is the path you want to stay on.
🫆 You see others moving up, or moving on, and ask yourself: what should my next step be?
🫆 You’re not unhappy per se, but you’re not lit up either.

We assume that the question “what am I gonna be when I grow up?” is only something children or teenagers ask themselves. But that’s not true! That question can nag at us for years, long after we’ve established ourselves in a particular field or career.

If this is you, you’re not alone.

The answer to “what am I gonna be when I grow up?” can change with every season of life. And it sounds like you might be entering a new stage, ready to explore new answers.

And the good news:

🧭 You don’t need to figure it all out, all by yourself! 🧭

Together, you can finally step off your hasmter wheel—even if just for the length of a session—and get honest about who you are and what you actually want next.

**Discretion and confidentiality guaranteed**

🌿 I’m Dina—an executive and career coach based in Basel, with 25+ years of global experience across Pharma, the travel industry, the United Nations, and NGOs, including a 20-year senior career in Human Resources (HR) at Novartis & Roche.

I’ve personally gone through multiple career transitions myself, so I understand what it takes to move from feeling stuck and muddled to gaining clarity and taking action.

I’ve supported professionals across Pharma, Bio-Tech, Media & Advertising, Banking, SMEs, and NGOs navigate exactly this kind of transition. And I have no interest whatsoever in cookie-cutter solutions.

LET’S CONNECT. WE’RE ONLY STRANGERS ONCE.

Together, we’ll dig into your motivations, hopes and dreams, explore ways to practically bring them into reality, and get practical about things like CV revamps, interview preps, and network activation—to get you there. I’ll also share best practices and, most importantly, help you confidently present yourself exactly as you are.

My hope is that, by the end of our work together, you’ll not only have a clearer next step, but feel more confident and connected to who you are as you take it.

You’ll get whatever coaching support you need to get to the next stage of your career.

We can do that through self-discovery:
♥ Clarifying your motivations for this transition, your hopes and dreams, and what’s getting in the way
♥ Naming and claiming your natural talents through the Gallup CliftonStrengths assessment

We can deep dive into exploration & action: 
♥ Identifying and activateingyour network
♥ Designing, planning, and implementing little experiments to test possibilities

And if you’re feeling like you’re blindly guessing the job application process every step of the way, we can get practical.

With 20+ years in HR at multinational organisations, I’ll share best practices and help you confidently present yourself exactly as you are by:
♥ Reviewing your CV, motivation letter, and LinkedIn profile to maximise impact
♥ Helping you articulate your accomplishments, skills, and experience
♥ Preparing you for those high-stakes interviews or salary negotiations

Examples of topics I have tackled with clients in the past include:

Career

• You’re looking to change careers or go back to school, but not sure what path to take.
• You’re stepping into something new—re-entering the workforce, taking a new professional step, or planning retirement—and need support to navigate this phase.
• You love what you do, and are ready to grow into your next role, but want help figuring out what that looks like, or building the skills to get there.
• Your position has been made redundant, and you are not sure what to do next.
• You’re fed up with going from one role to the next, and are searching for a “vocation” that feels truly meaningful.
• You just became a parent, and are struggling with finding a balance between the different roles you have to play.

Having gone through many career transitions myself, I get it! Let’s untangle those messy threads, until new opportunities and meaning begin to shape.

Job application support

• You have an important job interview coming up, and wish to prepare for it to increase your chance of success.
• You’re nervous about job interviews in general, or have not had one in a long time, and are not sure how it works anymore.
• You have not written or updated your CV in a while, and wish to receive feedback on it.
• You would like feedback on your motivational letter or LinkedIn profile to improve its impact.

*For self-funding mid-level clients & NGOs.
Executive clients, please find your packages & pricing under Executive Coaching.
Corporate clients, please find your packages & pricing under For Organisations.  

1 — The Deep Dive

This year-long journey will allow you to have a coach with extensive HR experience (and personal experience with big career transitions) beside you every step of the way during your career transition. By clarifying your motivations, hopes, and dreams and practically bringing them into reality, I’ll help you put your “best” self forward as you boldly create—and fully step into—a new chapter in your career.

♥ 12-month coaching journey
♥ Monthly personalised 1:1 sessions 
♥ Review of CV, LinkedIn profile, and/or motivation letter to maximise impact
♥ Preparation for any upcoming high-stakes interviews or salary negotiations so you can show up with confidence
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Flexible session lengths (anywhere from 60 to 90 mins) based on your needs
♥ Access to resources as needed for guidance and inspiration

Investment*: CHF 540.- a month (or CHF 6’480.- total)
*save CHF 2’480.- vs. hourly rate

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

2 — The Immersive Dive

Set yourself up for success with 6 months of dedicated support from a coach with extensive HR experience through your career transition. Starting off on the right foot can make all the difference—clarifying your hopes and dreams, exploring and testing possibilities, refining your application materials—to build the confidence to boldly take your next step.

♥ 6-month coaching journey
♥ Monthly personalised 1:1 sessions
♥ Review of CV, LinkedIn profile, and/or motivation letter to maximise impact
♥ Preparation for any upcoming high-stakes interviews or salary negotiations so you can show up with confidence
♥ 1 Gallup CliftonStrengths online assessment (if of interest) to name and claim your natural talents
♥ Flexible session lengths (anywhere from 60 to 90 mins) based on your needs
♥ Access to resources as needed for guidance and inspiration

Investment*: CHF 565.- a month (or CHF 3’390.- total)
*save CHF 1’170.- vs. hourly rate

♥ Add a “walk & talk” day in nature to explore the meaning of that season in your life (meeting location in the Basel region) for an additional CHF 1’690.- per day (6 hours)

3 — Dipping your Toes 😊

Love or Leave it guarantee

If you’re not loving the results you’re getting, you can terminate the coaching agreement at any point in time with immediate effect. Any sum owed by you for coaching services rendered through, and including the effective date of termination becomes due and payable. No other fees apply.

Fair and Flexible Pricing

I offer differentiated pricing—corporate clients pay market rates, while private clients paying out of pocket and NGOs receive adjusted rates.

Any additional fees due to client needs or requests (like travel, document review, or sessions outside regular hours) will always be defined and agreed with client prior to the session.

Because generosity is a core value of mine, the length of each coaching session in my packages will depend on your need. Some days, 60 min. is enough. Other days, it might be 90. Practically, I ask my clients to book 60 min. and keep a 30 min. buffer to their next meeting, just in case :).

Can’t afford my rates?

My intention is to make coaching accessible to anyone who needs it, regardless of financial situation, while keeping it sustainable for me. As such, if you are in financial difficulty or earn a modest income, please email me to explore alternatives.

Upon mutual agreement, and subject to my own availability, these alternatives may include:

• Sliding scale pricing for those with modest incomes, so we find something that feels fair and keeps both our hearts open.
• An individualised payment plan.
• A creative exchange or “barter” arrangement, if appropriate.

Money shouldn’t be a barrier for someone to receive quality coaching. So, if my rates feel out of reach, but you would like to work with me, reach out!